10%
Before arrival
Website, Google presence, visitor information, booking process and pricing clarity.
Independent visitor experience audits for golf clubs
See your club through a first-time visitor’s eyes
I turn up and experience your golf club exactly as a first-time visitor does. Then I show you what you’re doing brilliantly, what’s quietly costing you repeat business, and what I’d change.
Hi, I’m Gez
Based in Newport, Shropshire · Starting locally · Going national
audits FREE
The problem
You stop seeing what visitors notice first
It happens to every club. You walk past the same faded sign every day and, after a while, it just disappears. A first-time visitor sees everything:
- Unclear website directions
- Car-park guesswork
- A lukewarm pro-shop welcome
- No halfway-house board
- A clubhouse that feels closed to outsiders
- That faded sign
Those little details decide whether a visitor comes back, recommends you to their mates, or writes a quiet one-star review. Agronomy reports tell you about the greens. This is about the day: how it feels to find you, book, arrive, play and leave.
“I experience your golf club exactly as a first-time visitor does, then show you what you’re doing brilliantly, what’s costing you repeat business, and what I’d change.”
— Gez
How it works
Four simple steps
Book · Visit · Report · Revisit. That’s the whole round.
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Book
We agree a date. You provide a visitor round (green fee covered by the club). I book and arrive as an ordinary first-time visitor, unannounced to your front-line team.
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Visit
I follow the full journey: finding you online, driving in, parking, the pro-shop welcome, practice area, all eighteen holes, the halfway house and the clubhouse afterwards. Notes and photos throughout.
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Report
You get a professional written report with a Golf Club Visitor Experience Score out of 100, what you’re doing brilliantly, and ten things I’d change, split into quick wins, medium-term and larger investments.
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Revisit
An optional six-month revisit to measure progress against the original score and recommendations. Same method, fresh eyes.
The score
Six areas. One clear score out of 100.
Each area is scored out of 10, then weighted. The result is a Golf Club Visitor Experience Score that shows where the day shines, and where it quietly loses visitors.
10%
Arrival
Entrance, signage, car park, first impression and knowing where to go.
15%
Welcome
Pro shop and reception, friendliness, information given and retail presentation.
35%
Golf experience The big one
Practice area, first tee, course presentation, on-course signage, toilets, halfway house and pace of play.
15%
Clubhouse
Atmosphere, cleanliness, changing rooms, food and drink, service and visitor friendliness.
15%
Would I return?
Value for money, memorable features, weaknesses and likelihood to recommend.
What you get
A report you can actually act on
Every audit ends with a professional written report, not a vague chat over coffee in the bar. You’ll get a clear score, evidence-backed findings and a practical list of improvements.
- Golf Club Visitor Experience Score out of 100
- Area-by-area findings across the six weighted areas
- What you’re doing brilliantly: keep these, and shout about them
- 10 things I’d change, grouped as:
- Quick wins
- Medium-term improvements
- Larger investments
- Optional six-month revisit to measure progress
Founding offer
First three clubs audited free
I’m launching locally from Newport, Shropshire. The first three golf clubs to take part get a full visitor experience audit at no charge, in return for a case study and a testimonial you approve.
Apply for a free founding auditLimited to three clubs. Round (green fee) provided by the club. You keep editorial approval of anything published about your club.
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Pricing
Straightforward, after the founding offer
Clear starting prices, so you know where you stand.
Visitor experience audit
From £295
- Unannounced full-day visit
- Score out of 100 across six areas
- Written report with 10 recommendations
The round is provided by the club (green fee covered by you).
Six-month revisit
From £195
- Same method, fresh eyes
- Progress against original score
- Updated recommendations
Optional add-on after your first audit. Round provided by the club.
Prices are a starting point and may vary with travel. Happy to chat about what’s right for your club.
FAQ
Questions from the 19th hole
Is the visit anonymous?
Yes. I book and play as an ordinary visitor, so your front-line team won’t know I’m auditing on the day. You (management) know the visit is happening; they don’t need to.
Is this agronomy consultancy?
No. This is a golfer’s-eye visitor experience audit: how the day feels from the first web search to the drive home. The course is assessed for presentation and playability as a visitor experiences it, not for technical turf science or greenkeeping advice.
What area do you cover?
I’m based in Newport, Shropshire, and starting with clubs in easy reach. The plan is to go national as the service grows. If you’re further afield, get in touch, as travel can be arranged.
How long does the report take?
You’ll typically receive the written report within two weeks of the visit. Timing can be confirmed when we book.
Who provides the round?
The club provides the visitor round (green fee). That keeps the visit authentic: I’m playing exactly as a paying guest would.
About
Hello, I’m Gez
I’m Gerard (Gez) Anslow, and I run The Visiting Golfer from Newport, Shropshire.
Too many clubs stop seeing what makes them appealing to a visitor: the drive in, the chat with the pro, the condition of the course. I visit as a golfer, independent of any club, and show you what a first-time visitor really notices.
Contact
Let’s tee something up
Tell me a little about your club and whether you’re interested in a free founding audit or a paid visit. I’ll reply personally.